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<H1>What Is SEO?</H1>
Most companies or experts do not offer a guarantee since no one can control the search engine results except for the search engines themselves. Many of these so-called experts, will however, say that the companies who do offer guarantees are charlatans and what-not. This is simply sour grapes. They are too scared and unconfident to take the risk and SEO Expert (http://call4peace.com/blog) is bold enough to take such a risk. The only charatans are the ones who don't pay off when they underperform or the ones who will only guarantee non-competitive keywords.

As we have said, it is a risk for SEO Expert of offer a guarantee, but SEO Expert is so confident on the results for your website that a guarantee is a no-brainer. We take the risk out of hiring an expert so this is one less thing you'll have to worry about.

Many firms will turn to an expert such as us when they realize what a large learning curve there is for search engine optimization. They would rather spend their time actuallly running their businesses than taking on the task of optimization as well.

Another key reason many firms will hire an expert is because the cost of their Google AdWords or Overture PPC campaign is taking a significant bite out of their bottom lines. 

Different SEO and web marketing  (http://call4peace.com/blog)companies will of course employ different methodologies to promote a site and more often than not you get what you pay for so to speak. Equally there is bound to be a crossover in campaign strategies the debate of which could go on for months, but the purpose of this article is to highlight the key differences and aims of each type of campaign not what any single campaign should contain.

What Is Right For Your Business?
The correct or most successful strategy required for each business will vary tremendously which is why most SEO professionals will not even conduct a web marketing campaign  (http://call4peace.com/blog/?page_id=255)without some form of initial consultancy or competitive market assessment.

If time is not one of your assets or your budget is tight, then a generic link building campaign may be all that is affordable to you, but if you are in a competitive market and serious about your on-line business then it simply does not make good business sense to second guess your requirements.

Bite the bullet and employ the services of an SEO consultant (http://call4peace.com/blog/?page_id=203) even if only for initial consultancy as the advice you receive more often than not will be highly beneficial to the success of your on-line venture.

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