1,
Asics Running Shoes, the high emotional consumer needs
Walking down the street, you can see more 90 backs LV bag, wearing ONLY coat, adding perhaps as long as tens of dollars on a pair of casual shoes fashion, this - the future of young consumers is not the blind pursuit of the body brand, they need personal consumption, which is behind the need for emotional marketing support. 90 are more likely to feel some kind of consumer spending into the value of their emotional nature of the commodity, the value of conspicuous and symbolic requirements of the goods or services already exceed the material value and use value. Do not believe, you will know turn on the TV a look. Why, after 90 more stories like sense of their ads. In television, we often see Jay holding the tea cool, and his words, to win favor with beautiful soft side, the two sides through the romantic side of Naicha moment, a passion Sweetie scene. This is Jay's Clubs in the U.S. tea endorsement ads on TV hit. After 90 generations the way they like it.
2, cost-effective positioning
90 after the consumer has two sides,
Asics Onitsuka Tiger, one side is willing to spend money, the other side brings a focus on low prices, the key is to look at cost, if they think a reasonable price, it will willingly pay. The format is more deserving of attention Outlets, this format is being introduced in China in recent years, and to sell low-priced big-name known. The brand will be the pursuit of young consumers, but price-sensitive, so we cut to a large number of discount brands. Tan Xiaofang teacher said, as the country's first city Outlets, is that they are targeting the spending power of the future with a strong customer base, especially the part 90.
3, my site I call the shots
90 generation, they do not care about 70, 80 have them classified as good That good on the To get a good impression after 90, do not let them Brand 3.0 times, surprisingly, can win the future.
4, with the network
A survey shows that China's 90s generation, more than 70% of people have Internet experience. More than half of urban children in the home has an Internet connection. Tan Xiaofang teacher said that this resulted in 90 features of life in more so-called Network World and even more important than the real world!
5, the mobile phone network is very important
We still rely on computers linked to QQ, it? Camera also used to carry DC it? For now the phone functions, completely can be done online, music, movies, videos, pictures, games, translation and other functions. We often see a child, as long as holding a cell phone, his day will never lonely.
6, personalized marketing
limited
What kind of products the coolest, the most valuable? Of course, is the scarcity of products. For advocating self-personality, the pursuit of distinctive How to create scarcity? The first is the limit. Strategies such as Nike will be limited to a crazy situation. Nike PigeonDunks launch, making dozens of Nike competition for the hardcore fans clashed at the Nike store sales, until the police arrived to solve the problem. Suddenly, limited manufacturing crazy. The second is limited to people. British skateboard brand Silas & Maria's Tokyo store,
Supra Muska Skytop, consumers can only carry 20 people, other people need to stand outside the door waiting. After the first group of shoppers left the shelves of products will be replaced. Consumers this way, will enter the
7, joint marketing
90 favorite things? Test results is not the first place, not wearing a name brand, nor is it a trip Jiuzhaigou tour! 90 is again proud to steal someone else online fun food trees, is the joy of Landlords beans used up, is QQ image another pretty and unique. Because of this, in many domestic brands are still anxious for the gifts or awards,
Adidas Titan Bounce, when Coca-Cola has been the conversion of awards set to The most beloved non-mainstream games, than the past, 90 groups often pay more attention to the spirit of enjoyment, since many of these people enjoy the spirit from the network, then the business will be based on characteristics of its own goods, clever use of the network products, and the popular Web site to carry out joint marketing.
8, side games, while marketing
I believe that sitting in front of the TV, watching the TV shopping ads boasting style, definitely not 90 to do. At that time, they may not play the game, that is, Hupenghuanyou get together to play games. A result, some savvy enterprises recognizes this point, start to do homework. Thus, we will see in the game placement in numerous figures of the enterprise: Jin Beibei the sentence ⒈ ⒈ β hate ┗ curtain drain Di ⒎ ɡ Lao are trafficked sand lazy copy reference veranda ┒ ゼ Fen Du Lv Di? 0 planted after the heart of the In fact, 90 is not objectionable ads, just the kind of Therefore, marketing must be done cleverly implanted, so that product features humor, or stimulate the players to show in front of your ads and game together, so the promotion will succeed.
9, the five senses experience marketing
Stefan Floridian Waters is the image of Singapore Airlines as part of a specially designed fragrance, and Singapore Airlines have been registered as trademarks. To be able to smell the unique scent, many people will choose to Singapore Airlines. Marketing will use the five senses in the terminal stores, in an integrated experience to consumers, I believe consumers will forget. In the experience economy era,
In short, you do not know after 90, has been out a doubt! Traditional marketing methods in the natural is the last word. You can get additional information:
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