otishmaxwell
Newbie
Posts: 5
|
 |
« on: June 24, 2010, 07:41:26 PM » |
|
In order to stay ahead of the competition, businesses must actively seek out and locate their targeted customer in order to effectively market their products and services. Today, there is much more involved to finding effective methods to reach potential customers than just advertising in traditional places such as the Yellow Pages. It often involves effective business analysis of various regions of the market. Fortunately, advancements in technology have now given businesses the ability to gather consumer data and target potential customers. One such technology is geocoding software.
Mapping postal codes allows marketers to target customers by gathering and analyzing such information as the type of dwellings in an area such as homes, apartments, and condominiums, dwelling characteristics such as if the home is located on a farm or in an urban area, and whether the home is a single or two person or more family, As well, there are specialty business mapping solutions that provide such data as demographics, consumer expenditure, location of retailers and other businesses, the distance consumers are to businesses in the region, types of businesses in the area, etc.
|
