celebratedAnnoushka’s
innovative
A JOB supplying fish to London restaurants was the unlikely inspiration for Annoushka Ducas to set up a jewellery and silver gift company.
One Christmas,
abercrombie and fitch stores, she had some novelty fish
Christian Louboutin Shoes made to her own design to present to customers as gifts.
Eight years later, she is still designing
Christian Louboutin Shoes,
monster mp3, and Links of London,
Discount abercrombie vest, the firm she set up with husband John Ayton, sells its wares in the world’s smartest stores, including New York’s Saks Fifth Avenue and Harrods in London.
The couple, who used $2,000 of their own money to start the business in 1990,
bose headphone, forecast sales of more than $7 million this year and count Sir Elton John and model Jerry Hall among their customers.
’Our aim is to be Britain’s equivalent to US jeweller
Christian louboutin,’ says Ayton.
The couple’s innovative approach to jewellery design and marketing has won them several awards, including Annoushka’s prize as runner-up in the Business Woman of the Year contest in 1996.
Links now has 11 stores and a worldwide network of stockists for its products. The shops aim to sell something for everyone,
wilson blx pro tour, not just the rich, and silver designs cost between $30 and $500.
’It is important that people feel at ease in the shops and are not embarrassed about asking the price of goods,’ says Ayton.
Most customers are men, and the store at Heathrow’s Terminal 1 is a favourite with business travellers.
 ,swarovki binoculars;Personalised business gifts for clients such as Wall Street investment bank Goldman Sachs and the All England Lawn Tennis Club also account for a large proportion of sales.
Already this year new shops have opened on London’s Fulham Road, as well in Dubai and a second shop in Hong Kong.
’We have been lucky,crystal,’ says Ayton. ‘Neither the Asian crisis nor the strong pound have affected sales too severely, perhaps because anything British carries a certain cachet and is considered to be the height of fashion abroad right now.’
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